Robbie Williams plays the voice ofelix the Cat in a pet food commercial

Robbie Williams has recorded a brand new song and starred in an advertisement for theelix cat food brand.

Pet grooming company Purina announced Wednesday that the 48-year-old singer has written a new song, “It’s Cool to Be a Cat,” for a new ad campaign.

Robbie took his career as a pop star in a new direction as he starred in an advertisement for the cat food brandelix, instead of going on stage.

purr fect!  Robbie Williams has recorded a brand new song and starred in an advertisement for theelix cat food brand

purr fect! Robbie Williams has recorded a brand new song and starred in an advertisement for theelix cat food brand

In addition to bringing his catchy new song to life in the ad, the global star will be the voice of the famous felineelix.

Pictures released by the news showed Robbie holding a mug that read “I love cats” while lounging in an armchair surrounded by his feline friends.

He cut a smart figure in a black T-shirt, with the sleeves rolled up to show off his tattoos, and straight-leg jeans as he petted the cats.

The Angels hitmaker was spotted touching up his makeup while styling his silver locks in a slicked-back style for the photo shoot.

The fur is real!  Pet grooming company Purina announced Wednesday that the 48-year-old singer has written a new song,

The fur is real! Pet grooming company Purina announced Wednesday that the 48-year-old singer has written a new song, “It’s Cool to Be a Cat,” for a new ad campaign.

Speaking about the campaign, Robbie said: “The cat’s out of the bag, I’melix’s new voice.

“I have been a longtime fan of cats, and have had many feline friends over the years and after studying their adorable behavior, I can confidently say, It’s great to be a cat.”

In a video, Robbie also explains that he’s always wanted to write a song for an ad where he describes his latest track as “Earworm”.

He said: I wanted to write a song for an advertisement and this song is an absolute earworm. The melody is good, the lyrics are good, and the music is good. People will feel soft, warm, fuzzy, and then feel uncomfortable because the song is still in their heads.

It's great to be a cat!  Robbie took his career as a pop star in a new direction as he will star as the voice of cat food brandelix in an ad, instead of going on stage.

It’s great to be a cat! Robbie took his career as a pop star in a new direction as he will star as the voice of cat food brandelix in an ad, instead of going on stage.

'I love cats': Robbie has taken his career as a pop star in a new direction as he will star as the face of cat food brandelix in an ad, instead of taking to the stage

‘I love cats’: Robbie has taken his career as a pop star in a new direction as he will star as the face of cat food brandelix in an ad, instead of taking to the stage

He added, “It’s cool being a cat because you always end up landing on your feet, just like me.”

“Combining the much-lovedelix food and cherished personality ofelix the cat, with the one and only Robbie Williams, gives us our best recipe yet,” saidabio Degli Esposti, Purina Group Marketing Director. The two being mischievous together at the premiere of their own movie shows exactly why they are a perfect fit.

Rebecca Marshall, Senior Brand Manager at Purina UK & I said: “I’m so excited to launch the latest campaign from ‘It’s Cool to Be a Cat’ campaign with Robbie Williams. The two really are a pURRfect match and the new track is one that will definitely get everyone in the mood fun.

Robbie’s song is available to stream on Spotify while the ad will air exclusively on YouTube at 5pm on January 25th.

Adorable Cats: The photos that broke the news showed Robbie holding a mug that had written on it

Adorable cats: Photos that broke the news showed Robbie holding a mug that read “I love cats” as he lounging in an armchair surrounded by his feline friends

Purr fect pair!  In addition to bringing his catchy new song to life in the ad, the global star will be the voice of the famous felineelix.

Purr fect pair! In addition to bringing his catchy new song to life in the ad, the global star will be the voice of the famous felineelix.

His latest professional project comes after Robbie and Mark Owen impressed Take That fans as they reunited in a funny Instagram video on Sunday.

The couple was photographed by Robbie’s wife Aidaield stomping on pizza while perched awkwardly on high chairs.

Mark, 50, and Robbie joked that they were the kids of the band as they sat on high chairs belonging to Robbie’s daughter Koko, four, and son Beau, who are both.

‘You both had fun in the pushchairs,’ said Aida sarcastically. I think it looks good,” as Robbie replies, “There was nowhere else for us to sit.” And we, too, are the children of the band.

The Greatest Day: His latest career project comes after Robbie and Mark Owen impressed Take That fans as they reunited in a funny Instagram video on Sunday.

The Greatest Day: His latest career project comes after Robbie and Mark Owen impressed Take That fans as they reunited in a funny Instagram video on Sunday.

Fans were so excited to see the singers together, they rushed to thank Aida for sharing the clip.

The reunion comes after Mark recently said he would “love” Robbie to join Take That.

Take That formed in 1989 and have gone on to achieve 12 number one singles on the UK Singles Chart along with eight number one albums and are currently the most successful boy band in UK chart history.

The original line-up included Robbie, 47, who left the band in 1995 and went on to have an exceptionally successful solo career. The group disbanded a year later.

In 2006, the band – minus Robbie – reunited and enjoyed great success again.

Robbie rejoined the band in 2010 for his new album Progress but quit at once in 2014.

Mark has said previously that he, Gary Barlow, and Howard Donald are planning their next LP as a three-piece, but hope Robbie will join them at some point.

Take that fans have also been waiting for the release of Greatest Days.

The film follows a young boy band inspired by, but not quite the same, real-life pop group, and stars newcomers Aaron Bryan, Dalphine Currie, Joshua Young, Mark Samaras, and Mervyn Noronha.

Kidz: Take That formed in 1989 and have gone on to achieve 12 number one singles on the UK Singles Chart (LR Robbie, Howard Donald, Mark, Jason Orange and Gary Barlow in 1993)

Kidz: Take That formed in 1989 and have gone on to achieve 12 number one singles on the UK Singles Chart (LR Robbie, Howard Donald, Mark, Jason Orange and Gary Barlow in 1993)


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