The US Department of Justice has sued Google for the second time over advertising dominance

The US Department of Justice and eight states on Tuesday Lawsuit against Google for its advertising activityclaiming that it engaged in monopolistic behaviour.

the complaint, filed in federal court in Virginia, alleges that Google has “subverted legitimate competition in the advertising technology industry” through a campaign to control tools and insert “itself into all aspects of the digital advertising market.” Google allegedly did this by eliminating competition through acquisitions and using its dominance to drive advertisers to use its products over those of others.

The DOJ also said that Google harms websites that “dare to use competing ad tech products” and uses its ad tech dominance to “direct more transactions to its ad tech products as it extracts inflated fees to line its own pockets at the expense of the advertisers and publishers they purported to serve.”

Google has rejected these claims.

“The lawsuit filed today by the Department of Justice attempts to pick winners and losers in the fiercely competitive advertising technology sector,” a Google spokesperson said in a statement. The statement went on to say that the Justice Department’s lawsuit is largely repetitive.Unfounded lawsuitBy Texas Attorney General Ken Paxton, that was it eviction in theederal Court. Google says the DOJ’s argument is flawed and will “slow innovation, raise advertising fees, and make it harder for thousands of small businesses and publishers to grow.”

The Justice Department did not immediately respond to a request for comment.

The Justice Department lawsuit is a rare instance in which the department has called for the break-up of a major corporation. Other examples include its confrontations with the Bell telephone company in 1982 and Microsoft, the maker of Windows, in 2001. It comes as governments around the world try to rein in big technology companies. The US Senate in the past year or so has thought of American Innovation and Choice Act Online To reduce the influence of Amazon, Apple and Google in the digital markets. Last year, it was Google Fined inrance for user tracking A. agreed $391.5 million settlement with state prosecutors over location tracking practices.

This is the second antitrust suit filed by the Justice Department against the Google ad business, and the first under the Biden administration. first suit, Submitted in October of 2020 Under the Trump administration, Google allegedly blocked competitors by striking deals with Apple and Samsung to be the default search engine on their devices. Google is also facing An antitrust lawsuit led by the State of Texasalong with 16 states or territories, they claim the search giant worked withacebook to give the social network an advantage in online advertising auctions.

Last year, Google reportedly made attempts to fend off a Justice Department lawsuit Offers to split its advertising technology business.


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