Giving.NG Partners Shoprite Nigeria on 40 Days of Giving Campaign

Giving.NG has partnered with Shoprite Nigeria on the 40 Days of Giving campaign.

NewsOnline Giving.NG is reportedly partnering with Shoprite Nigeria on the “40 Days of Giving” campaign, which aims to inspire people and organizations to spread kindness and treat it as an everyday thing, rather than a seasonal activity.

Giving.NG, Africa’s first and only free crowdfunding platform, has announced that it will launch a campaign in November to help less fortunate Nigerians and honor organizations and people who are doing work with exceptional social impact nationwide.

The campaign, titled ’40 Days of Giving’, is being launched in partnership with Africa’s largestMCG retailer, Shoprite Nigeria, and is expected to extend into the Christmas and New Year season.

Traditionally, Christmas has been known to be the season of giving, as statistics show that most donations take place during this time. Most people use the season to appreciate the people who have been there for them all year round or to give back to people less fortunate. The 40 Days of Giving campaign plans to capitalize on this current trend in a way that encourages people to give and creates a chain of giving that goes beyond the holiday season.

Speaking about the campaign, Sterling One CEO Olabiju Ibekwe explained that this was a much needed campaign given how difficult the year has been, coupled with the huge loss caused by the recent flood crisis in at least 32 states of the country. in her words

This campaign aims to get as many people as possible involved in extending a helping hand to vulnerable Nigerians while supporting the change makers who have been on the front lines doing the same all year round. Every day of the campaign we want to support at least one person, chosen through an online nomination with their next meal, their resources to restart their small business or just a new outfit. We just want to spread kindness to so many people daily.”

The 40 Days of Giving campaign is expected to begin on November 29, 2022, the last Tuesday of November, and is recognized globally as Giving Tuesday and will run until January 7, 2023. As part of the campaign, people can donate money to fundraisers on the Giving.NG platform or items found At certain points, including Shoprite stores nationwide.

Commenting on their partnership to implement this, Shoprite Nigeria’s Chief Marketing Officer, Kunle Abiola stated that the campaign is a commendable initiative that has a lot of potential to make a difference in people’s lives. He said in his remarks:

“In addition to wanting the things donated to do for recipients, we are keen to hope that these acts of kindness can spread among Nigerians. We are giving our shoppers an opportunity to be part of a very noble initiative that we know they will take part in.”

Through this partnership, shoppers can purchase items at any Shoprite store nationwide and have them delivered at select points in the store where they will be collected and redistributed to selected NGOs or given in-store as a paid referral to other shoppers. Certain online nominated recipients will also receive Shopping Vouchers which they can redeem at any Shoprite store nearest to them.

Both brands also hope that you can grant as many wishes as possible from the nominations and requests you will receive, even as they look forward to Nigerians joining them in playing “Everyday Santa” and spreading kindness.

About is Africa’s first free crowdfunding platform focusing on projects around health, education, gender equality, food security and climate action. Created by the Sterling Oneoundation, the platform provides final grants to organizations and individuals who launch fundraising campaigns on it and access expert and volunteer support to implement the project. In addition, enables long-term commitment to projects through its recurring donation feature, allowing donors to support specific projects and initiatives through consistent monthly, quarterly or annual donations.

About Shoprite Nigeria

Retail Supermarkets Nigeria Limited (RSNL) is the Shoprite franchise operator in Nigeria. Since opening its first Shoprite Nigeria store in December 2005, the company has redefined the landscape of retail markets in Nigeria, currently operating a hypermarket chain of 25 outlets across 12 states and theederal Capital Territory, Abuja. Having been fully acquired in 2021, the company plans to add new stores to its chain to improve visibility and distribution of a wide range of Nigerian made and fresh produce directly from local farmers and international brands.