Asda Christmas ad: How to watch an ad with Buddy the Elf

After sprinkling in festive clues, the lovable Christmas character Buddy, Elf is confirmed as Asda’s newest seasonal recruit in a hilarious and hilarious Christmas ad.

The supermarket has officially canceled its 2022 festive campaign. It features the famous Willarrell character from the 2003 classic movie Elf.

The ad uses original footage and iconic lines from the movie to put the lovable friend at the heart of Asda’s bustling department store in preparation for his favorite time of the year, Christmas. Asda joins Marks, Spencer, Lidl, and others in unveiling this year’s festive ad campaigns.

Set on Santa Clause Comin’ to Town and created by fusing classic movie footage with newly filmed scenes, the ad charmingly captures the wide-eyed Buddy’s wonder and unbridled passion for all things festive as we join him on his first day as a member of the Christmas team In the Asda store. The movie opens with a loving tribute to Elf’s iconic “crossing the street” scene—except this time, it’s an Asda shopping cart train, not a New York City taxi, which has Buddy chanting “Sorry!” Because she collides with him.

How can you view the ad?

Fans have been liking the ad on social media since it was unpacked. One wrote: “My favorite smile.” ASDA has really won the Christmas wars these years with this game… CHAMPIONSHIP WILLERRELL AS BUDDY THE ELF.”

Is Buddy the Elf in the ad?

Willarrell has returned to reprise his role as the titular character from the 2003 Christmas classic in Asda’s festive commercial. It begins with a train of Asda shopping carts that crashes into Buddy, in honor of an early scene from the movie.

This marks the beginning of a great experimental (for Buddy), if messy (for anyone else), which sees Buddy amazed at Asda’s selection of Christmas merchandise including some tempting icing sugar sprinkled on extra special mince pies, and eating all the free maple pigs in samples blankets, distract colleagues from his Christmas plans, and seize the opportunity to sing out loud to the store’s Tannoy system.

However, when the store closes and Buddy adds his own magical touch, decking out the entire store floor with fairy lights and festive decorations (while christening the “elf checkout”), it’s quickly clear that when it comes to Christmas, Buddy and Asda are the A match made in heaven. He got the job – and happily he can stay.

As he darted — enthusiastically, of course — out of the store, he ran straight into the same shopping carts he encountered on his way, causing a bemused colleague to smile, as the “Have your Elf a Merry Christmas” campaign flashed on the screen.

Asda Acting Chief Customer Officer Sam Dixon says: “Like Buddy, we absolutely love Christmas – so we are thrilled to welcome it to our team. We know this has been a difficult year for many people, which is why we want to create some small moments of joy. families this year with our Christmas campaign and, most importantly, our amazing products.

“We hope that with a little help from Buddy, our merry Christmas display will create some festive magic and help give families a Christmas to remember together.”

Willarrell plays Buddy the Elf in Asda’s 2022 Christmas ad. Photo: Asda

What time is the advertisement on TV?

The ad, like Lidl’s Christmas campaign, debutedriday (November 4) during Coronation Street on ITV. He will continue to appear in ad breaks throughout the holidays.

As part of its commitment to spreading the joy of Christmas and making brighter moments possible throughout this holiday season, Asda will be giving a special festive surprise to five different community groups, giving them a chance to celebrate Christmas – they wouldn’t have otherwise been able to do without the help of the retailer.

Asda will also be collecting toys for children’s charities as part of its attraction for gifts and stores will bring festive cheer to customers with local choirs and bands playing throughout December. In addition, Asda is also introducing several initiatives to help those in need this Christmas, including Asda Cafés offering a £1 meal deal for OAPs, continuing to eat its famous children for £1 and cost-of-living grants to support groups Community with increased rent and bills.

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