What is TikTok Pulse and how to join it for monetization?

TikTok finally launched Pulse after revealing the program earlier this year. The new program allows creators with “very high” engagement rates to earn up to 50% of ad revenue by keeping Pulse ads next to their videos. Here’s all you need to know.

When TikTok’s first revenue-sharing program was announced in May 2022, no specific date or timeline for its launch was given. However, TikTok has now officially rolled it out and confirmed the news with a press release.

Twitter has been interacting with users discussing a new TikTok program that will allow top creators to make huge amounts of money just by placing Pulse ads with their videos.

TikTok Pulse: What is it?

TikTok Pulse is a new monetization program for creators that allows them to place ads alongside their content and generate direct revenue from advertising revenue. This new program is only available to creators of the top 4% of the “most attractive” videos across several categories.

These categories include beauty, fashion, cooking, games, and books. More categories or niches can be added later but TikTok hasn’t made any promises at the moment. This program is the first revenue sharing program from TikTok. It was originally announced in May.

However, TikTok has not shared an exact release date. It is now rolling out globally where creators with more than 100,000 followers receive notifications to join TikTok Pulse and earn money by viewing ads.

How does TikTok Pulse work?

TikTok Pulse is the first revenue sharing tool or feature on the platforms. It is designed to reward creators for their profitable participation while brands can attract more attention through advertising under the program.

With TikTok Pulse, content creators can place special contextual ads alongside their videos. When viewers watch the video embedded with Pulse ads, they will see the ads as well. This will shorten the gap between ads and regular content on TikTok.

Ad context is the main reason why TikTok currently includes only twelve popular categories in Pulse. Brands coming from these niches can generate high revenue with proper strategies and execution.

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If the reports are to be believed, the content creators will get a 50/50 share of all revenue while TikTok will also likely keep something called a “processing fee”. This has not yet been confirmed and we have already tried reaching out to TikTok for their comments.

You can understand TikTok Pulse as a competitor to the YouTube Partner Program. However, it is more closely related to YouTube Select as both programs allow platforms to work with only a limited number of creators to protect the brand’s reputation.

How to join TikTok Pulse as a creator?

TikTok creators eligible for the new Pulse program can now join it by clicking on the notification that appears within the app. If you think you meet the required conditions for TikTok Pulse, you can join it without any hassle.

Make sure you are using the latest version of the TikTok app on your Android or iOS device. Next, launch the app and you will receive a notification saying “TikTok Pulse”. Just click on it and follow the on-screen instructions to join the program.

However, if you haven’t received the notification yet, wait for some time. Check out the requirements to join TikTok Pulse provided below in detail. If you still think you qualify, you can write to TikTok support to explain your situation.

You can find TikTok support in the app or via email. However, the team’s response is a bit slow these days. You may have to wait patiently in this case.

Requirements to join TikTok Pulse

TikTok Pulse was created specifically to allow top creators to earn ad revenue for their great content that has a high engagement rate. Therefore, TikTok has identified the following creators to join the Pulse Program:

  • You have to follow everything Community Guidelines strictly.
  • Your TikTok account must have at least 100k followers.
  • You must have posted at least 5 videos in the last 30 days.
  • You must be at least 18 years of age or older.

These are the basic criteria to qualify for TikTok Pulse. In addition, your TikTok profile must be very active and engaging, and your content must stand out among its category before TikTok decides that you qualify for the program.

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These are some unwritten rules about the program. Some rumors claim that you need a blue tick on TikTok and a significant presence on other social media platforms to be eligible. However, we do not find it correct.

The program is created for the top 4% of creators who provide the most engaging content on TikTok. Blue ticks can be complementary here and not necessary. The same goes for having the creator on other platforms.

Is TikTok Pulse available to everyone yet?

After months of waiting, TikTok has finally rolled out Pulse for everyone. The software is available to TikTok creators globally now. Initially, it was joined by creators from the United States as invitations are gradually being rolled out.

The software is said to be temporarily unavailable in Canada according to reports from Twitter.

If you haven’t received the notification yet but find yourself fully qualified for the program, just wait your turn. There is nothing else you have to do.

However, if you are only ineligible, you can still monetize your content on TikTok. You can collaborate with local and dynamic brands and do promotions to earn money. Another option is to grow your YouTube account as well.

YouTube has always been known as the most suitable platform for content creators on the web because of its partner program. With Pulse, TikTok is officially competing with YouTube for the tag. However, it will still need some additional tools because young creators won’t get much use out of a news feed.

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